Plant-based food giants, PURIS Holdings and the LIVEKINDLY Collective, team up in a bid to scale sustainably

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Two of the leading names in plant-based food have announced a pair of joint ventures that they claim will create more sustainable food production methods.

PURIS Holdings, which has expertise in the creation of plant-based food , has teamed up with the LIVEKINDLY Collective, whose portfolio of brands includes; Oumph!, The Fry Family Food Co., LikeMeat and No Meat, to accelerate the adoption of plant-based nutrition by solving some of the biggest challenges in the supply chain.

The move comes at a  time of massive growth for plant-based food. Its annual worth could be as much as $85 billion by 2030 and this brings serious scaling issues. The pair of companies believe that in the push to grow plant-based food manufacturers need to scale sustainability and affordably. 

Nicole Atchison, CEO of PURIS Holdings, argues “Both LIVEKINDLY Collective and PURIS believe in a future where our food system is a force for good – benefiting people and planet.”

“What got us here won’t take us where we need to go,” said Mark Hassenkamp, Chief Agriculture Operations Director of LIVEKINDLY Collective. “We are facing an existential question of how to feed ourselves in the face of growing demand, diminishing resources and the need for sustainability. Together with PURIS, we can accelerate the growing global plant-based food conversion by realizing seed to silo cost efficiencies, leveraging unique germplasm, digital tools and operational scale to grow more clean, affordable, high quality food.”

The two new ventures’ aims are; 

  • Delivering innovation against plant protein industry waste streams, developing simple, clean, plant-based foods for like-minded brand partners that create food consumers want to eat and feel good about buying. The pair has pledged to invest in disruptive solutions to maximize the use of all parts of the plant, thus improving the environmental impact of plant-based nutrition starting with crops, the foundation of the plant-based industry.
  • Accelerating the global adoption of soil enhancing, protein-rich crops. The teams aim to foster agricultural wealth and social inclusiveness by leading a measurable shift from degenerative to regenerative farming practices. As part of the mission to introduce protein-rich, sustainable crops globally, PURIS and LIVEKINDLY Collective are first working in Southern Africa, where PURIS’ pea variety has excelled in early trials. Additionally, the pair will be accelerating development on innovative processes and food products that deliver on affordability, sustainability, and nutrition within the plant-based meat and dairy spaces.

“LIVEKINDLY Collective and PURIS Holdings are mission-aligned on the need for transformation of the global food system to one that supports the health of people and protects the planet,” said Kees Kruythoff, CEO and Chairman of LIVEKINDLY Collective. “We are excited to bring our strengths together to accelerate the production and accessibility of plant-based products at scale.”



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