Big news from the cultured meat world this morning as one of the key innovators in its development Memphis Meats has announced a name change and plans for its first-ever consumer product.
The company has been re-christened UPSIDE Foods and will debut its first chicken-style product later this year in the US providing it gets regulatory clearance.
To produce the chicken the company has developed an end-to-end facility in California which it claims will produce, package and ship cultured meat at a larger scale than any other company in the industry.
It has been able to execute the plan thanks to over $180 million, of investment which has come from a number of sources both traditional VCs as well as high-profile individuals like Bill Gates and Richard Branson.
Uma Valeti, CEO and founder of UPSIDE Foods said “Our team introduced the world to cultured meat, and the evolution to UPSIDE Foods communicates our passion and potential to make our favorite foods healthier for the planet. Our new name showcases the work we are doing to make eating meat a force for good. We can’t wait for consumers to try our UPSIDE chicken soon. If you love chicken and the planet, UPSIDE is for you.”
“We want to become the preferred brand for the next generation of meat lovers,” added Maria Occarina Macedo, Director of Brand and Creative at UPSIDE Foods. “And we wanted our brand to reflect the essence of what our product and company is all about: delicious, sustainable and humane meat for everyone. The future of food is all about activating the upside.”