New report looks at how to encourage consumers and brands to adopt sustainable behaviour

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A new report that makes recommendations as to how society can boost sustainable consumer and brand behaviour has been issued by tech for good agency 3 SIDED CUBE.

‘Igniting A Green Revolution’ focuses on how brands, NGOs, governments, the media, and wider society need to show consumers that sustainable living is a growing movement, increasing in popularity every day.

It suggests that consumers are more likely to take action if they can see they are part of a wider movement of like-minded individuals. 

It concludes that consumers need to be reminded when they are making a purchasing decision, that they are not alone when it comes to making sustainable choices.

The report also examines how consumers are increasingly turning to businesses that are pioneers in sustainability, emissions reduction, product reuse and waste reduction must be ramped up.

The report is a part of 3 SIDED CUBE’s Ignite program, a new initiative to boost sustainable living using the latest app technology, new research,

hackathons, and collaborative events. The program is a purpose-built movement to drive behavioural change and make a difference to the ever-growing waste crisis, support sustainable, low carbon living and enhance environmental protection.

Commenting on the launch of the ‘Igniting A Green Revolution’ report, Richard Strachan, Managing Director at 3 SIDED CUBE, said: 

“The climate crisis, ecological destruction and ongoing problems with plastic waste are global issues that can’t be ignored. We must tackle them head on, starting here in the UK, and come up with practical solutions. It is not just up to governments; it is up to businesses and consumers as well. That is why we have developed this report. We wanted to uncover the key factors affecting our behaviour as consumers and brands when it comes to sustainability. What are our motivations? What is stopping us? What would help us get better? 

“These are the questions we have focused on here. As you progress through the pages, you’ll see that we have delved into the detail, assessed the data, and drawn conclusions that have guided the recommendations. We look forward to driving meaningful behaviour change in response to them, whether that’s through technological innovation, collaboration with other organisations or developing new research to share with media.”

The report is available for download here.



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