Ocado unveils dedicated ‘aisle’ for B-Corp certified brands

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The rush for brands to acquire B-Corp status continues within more and more companies achieving the grade for delivering ‘ the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.’

Now the consumer-facing brands have their very own window for their wares as online supermarket Ocado has launched a dedicated shopping “aisle” for B-Corp certified brands.

Around 1,100 products from 35 sustainable companies have made the cut including Ben & Jerry’s ice cream, Ella’s Kitchen, Cheeky Panda, Teapigs tea, Innocent smoothies, and Alpro’s non-dairy milk alternatives.  

“We’re delighted to be making greener choices easier for Ocado customers by gathering all these amazing brands that have made a commitment to building a more sustainable future, in one easy-to-find place,” said Jo West, head of sustainability retail.

The online supermarket’s decision to launch a dedicated virtual shelf for B-Corps comes two years after supermarket Waitrose trialed the concept on its website. 

Ocado, which has the goal of becoming a net-zero company by 2040, has also recently made other green innovations including the launch of a trial of electric vehicles for its same-day delivery service in London.


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