Leading alt-meat brand Linda McCartney has announced it is moving into the plant-milk. The company will debut four types of alt-milk starting from next week
The range comprises Barista Style milks in oat and coconut variants, as well as Organic Soya and Organic Rice (rsp: £1.99/one litre). The milks are sugar-free, feature no-more than six ingredients, and come in a recyclable carton.
According to The Grocer the Barista Style products will appear first in Tesco stores on a three-week run, before returning permanently on 5 July, while four products will head into Sainsbury’s from 28 June.
Nadine Maggi, MD of Hain Celestial which owns the brand said “We recognise the need for versatility and variety, and we feel confident that our new range of plant-based drinks offers something for everyone’s usage needs.”
Linda McCartney’s was “particularly looking forward to helping people with choice and we hope to become a household favourite” she added. “With the brand celebrating its 30th anniversary this year, it feels like the perfect moment for such a pioneering innovation.”