New research from ‘tech for good’ app agency 3 Sided Cube has highlighted how British consumers are keen for action to stem climate change.
Over 2000 UK adults were quizzed about a variety of green issues.
The research, which was featured in the ‘Igniting A Green Revolution’ report) reveals how the majority (68%) of UK consumers want to lower their carbon footprint, while 67% said they want to live more sustainably, in all aspects of life (food, energy use, transport, clothing).
A strong majority (70%) want the UK government to take drastic action and introduce new, strict regulations to ensure packaging from businesses is fully recyclable or compostable, while (64%) called for legislation to make sure businesses are obliged to make their environmental footprint visible on all their products.
The research also highlighted the role that technology could play in reducing carbon emissions with 52% acknowledging it will be crucial for helping them to live sustainably.
Commenting on the research Richard Strachan, Managing Director at 3 SIDED CUBE, said:
“The climate crisis, ecological destruction and plastic waste are global issues that must be top priorities for Earth Day this year. We are now incredibly close to surging past the 1.5 degrees warming limit set out by the Paris Agreement of 2015.
“Clearly, consumers care a lot more about this than they used to and are ready to take action. We are very encouraged by the research findings; consumers have the power to drive big changes if they get behind the right causes and alter their demand accordingly. We can help ‘nudge’ them towards these causes and decisions through ethically designed technology. This type of action is crucial, especially as Earth Day 2021 is the most important Earth Day to date.
“As consumer demand for more sustainable and ethical products grows, brands and governments will have to adapt accordingly and collaborate. We have created the Ignite programme for that exact reason; we have to work together to fix the problem.”