Veganuary claim that half a million people went vegan in January

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The organisers of Veganuary are claiming that this year’s campaign was a significant milestone in the shift towards veganism with over half a million people signing up to adopt a plant-based diet for the month.

The organisation said that people from 209 countries and territories took part and that between them they spared more than 2 million animals from suffering in just one month

As has been the case for the last few years Veganuary spawned a raft of new vegan initiatives – over 825 new vegan products and menu options were launched during January says the organisers, and more than 17.6 million support emails were sent to Veganuary participants.

In the UK YouGov data showed that one in twenty Britons (5%) attempted to go vegan in January. This means around three million people in Britain tried vegan this January as a result of the ‘Veganuary Effect’. Based on YouGov’s data, this equates to around 1.5 million people in Britain adopting a more plant-based diet as a result of the ‘Veganuary Effect’.

Commenting on the incredible impact of Veganuary’s 2021 campaign, Ria Rehberg, Veganuary’s CEO, says:

“This year, more than ever, I feel that another world is possible. A world where plant-based food is the mainstream choice, where the word vegan is associated with something positive and desirable, where major food companies are investing millions to switch to more sustainable animal-free options and are telling the world that this is the food of the future – and the food of today. A world where vegan products are easily accessible to everyone everywhere, omnipresent in supermarkets, restaurants and in cafeterias. This January gave us a glimpse of what is possible.”


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