The Fry Family Food Co, whose alt-meats products have been vegan staples in the UK and its homemarket of South Africa for many years now has launched in the US.
The company, which is part of the LIVEKINDLY Collective is heading to the US through a distribution deal with Sprouts Farmers Market. The move follows LIVEKINDLY $135 million 2020 investment rounds which it said was largely sourced in order for the company to expand its brands into the USA.
Five of Fry’s top plant-based products will be available in the freezer aisle at all Sprouts locations: including its recently launched The Big Fry Burger, Chick’N Nuggets, Chick’N Patties, Breakfast Links and Pea Protein Grounds.
Another LIVEKINDLY brand, Germany’s LikeMeat, also makes its debut stateside selling a quarter of Like Chick’n products.
“Sharing our made-with-love recipes and being a part of American families gathering together around the kitchen table is a long-time dream and truly an honor for us,” says Global Brand Leader and Fry daughter, Tammy Fry.
“We are passionate about inspiring a healthier, more compassionate and sustainable lifestyle that’s attainable for everyone. Partnering with Sprouts allows us to make our convenient and delicious plant-based products accessible to all — whether they’re omnivores, flexitarians, vegetarians and vegans.”
There is an exclusive interview with Tammy Fry in the next episode of the Vegan Curious podcast,