In-home and personal care start-up, Elunow, is looking to scale up its operations by recruiting up to 500 independent care assistants across London.
The company has created an automated, self-service portal which securely matches people needing in-home care with a selection of qualified, local caregivers with the right skills and availability, Elunow’s team argues that by offering on-demand in-home care at affordable prices, with no long-term contracts, it enables careseekers to find quality care when they need it within their local community.
At the same time it hopes to recruit a new group of caregivers. The company is particularly targeting those who until recently worked in the hospitality industry.
Founder and CEO Marion Teder explains:
“On average, there are 112,000 vacancies on any given day in adult social care. In London, the hospitality sector has been, and continues to be, one of the hardest hit by COVID-19. Many thousands of workers have lost their jobs or been furloughed.
“But many of them would be a great fit for social care roles. They’re used to a physically demanding job; they’re excellent multitaskers and they’re great at looking after other people and making them feel good. Those same skills are valuable in a social care role. Many just need some formal training to make the move.
“I believe passionately that care assistants deserve to be paid well for the work they do and that the quality (and consistency) of the care they provide is greatly enhanced because of this. Our care assistants are able to pick the care services they offer, set their own working hours and choose their clients. This alternative model also means we charge lower fees compared to traditional agencies, so the majority of what the care assistant earns goes directly to them.