Beer company Brewdog quite rightly seems to be very keen to its bit for the environment. It has recently announced a partnership with the Eden Project and has tweaked its food menu so it’s heavy on the vegan fare.
Now it has launched a plan to persuade beer lovers to add to the tree population. It is promising to plant one tree each time a customer purchases one of its multipacks (which are available in most UK supermarkets) any time during 2021.
The slight catch is that it is down to the beer drinker to make sure the trees are planted. Customers can scan the QR code on the box or head to www.brewdog.com. BrewDog hopes the initiative will see over one million trees planted over the coming months.
The move is part of Brewdog’s overall sustainability strategy. It announced that it was the first carbon-negative beer brand in 2020 and has committed to tweaking its brewing methods, energy supply to be as green as possible. It is also apparently using one third less water in the brewing process now.
James Watt, co-founder of BrewDog commented,
“Last year BrewDog became the world’s first carbon-negative international beer brand, and now we’re embarking on the biggest project in our history. Buy one get one tree, will see us plant over one million trees in the coming months, with the support of the biggest supermarkets across the UK. This ground-breaking project is just the beginning and BrewDog will continue to be the catalyst for change, putting the planet first and leading the way for businesses to make a positive impact on our planet.”